Throwing Sheep in the Boardroom How Online Social Networking Will Transform Your Life Work and World (Audible Audio Edition) Matthew Fraser Ray Grover Soumitra Dutta Audible Studios Books
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The rise of social networks like Facebook, MySpace, and Bebo is changing the way we see ourselves, how we interact with each other, how we work, and how we do business on a daily basis. Throwing Sheep in the Boardroom explores the powerful forces driving the social-networking revolution, the impact of these profound changes, and the far reaching consequences of social networking.
Detailing the way social networks affect both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.
Throwing Sheep in the Boardroom How Online Social Networking Will Transform Your Life Work and World (Audible Audio Edition) Matthew Fraser Ray Grover Soumitra Dutta Audible Studios Books
This journey is new to me and I'm enjoying the train of thought. A challenging new path of digital traval and interesting to see ho their theme holds together. I betting they're on a solid pathProduct details
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Throwing Sheep in the Boardroom How Online Social Networking Will Transform Your Life Work and World (Audible Audio Edition) Matthew Fraser Ray Grover Soumitra Dutta Audible Studios Books Reviews
I did not write the original review that came up here, and I don't know why it was posted under my name. I tried to delete the review, but was unable to do so. So, I have removed the contents of the review.
I was looking forward to reading this book because I participate actively in social networking for my own business. I recommend social marketing to my own clients and help others use Facebook, Twitter and blogs.
Mostly the book seems to get it right. I enjoyed reading the contrast of Facebook versus Friendster. I appreciated the discussion of the wide acceptance of wikipedia. The section on the horrific consequences of getting googled seemed plausible and scary, but I wonder how many people actually are affected.
What stopped me cold was the discussion of book reviews on page 169. According to the authors, one Garth Risk Hallberg received a glowing review for his first book. Hallberg was thrilled till he realized that Grady Harp, the reviewer, had been paid to write the review.
The authors say
"Harp, it turns out, wasn't an enlightened consumer at all. He was a regular, paid reviewer for - no different from a freelance book reviewer in the book sections of the New York Times or the Daily Telegraph."
When I first read this statement, I thought the authors were saying pays reviewers. That's simply not accurate. I am an " 500" reviewer and Vine reviewer. doesn't pay me a dime.
I do get a limited number of books from the Vine program but I'm allowed to review them any way I want. Most are advance copies that have no monetary value. There is absolutely no encouragement to write a favorable review, let alone a glowing one.
Hallberg's publisher presumably paid a reviewer to write a glowing review. I was surprised to discover that a Top 10 reviewer was getting paid, although I know of services that promise to write you a glowing review for money. The problem is not with it's with authors and publishers who are dumb enough to pay someone to write a glowing review.
The problem with these fake reviews is that is, first and foremost, a community. readers are *not* dumb. They can spot those puff pieces. They write comments and share "not helpful" votes.
In the foreword to this book, the Wikipedia founder tells us that Wikipedia is policed by its own readers. That's the value of openness. Why don't the authors understand that the same process applies to ?
These paid reviewers are *not* analogous to reviewers of the New York Times or any other newspaper. Freelance reviewers are paid to write the review based on their own opinion. They are not asked to write glowing reviews.
Finally, if the authors had just looked up Hallberg's book, they would have seen the system in action. Grady Harp's review collected a huge number of "not helpful" votes. A number of used copies of Hallberg's book are available at bargain prices - the ultimate indicator of reader responses. The book's sales rank is something in the millions.
Just one glowing review won't save a bad book. And if you pay for half a dozen reviewers, you're eating into the book's profits!
When I find one major inaccuracy in a book, I'm afraid I get skeptical about the rest of the information. Although some sections seem useful, this type of flaw should not appear in a book by a major publisher authored by two university professors.
Adding insult to injury, the book seems poorly designed. The text appears with long paragraphs - solid blocks of type, unbroken by subheadings, let alone illustrations.
I found this book easy and enjoyable to read. Once I picked it up and started reading, I couldn't put it down. The book looks at social networking sites and Web 2.0 platforms in general and their impact on corporate and institutional structures. It is a fun read--it covers topics such as how to "un-friend" a friend and other social networking etiquette, little-known facts about the beginning of social networking sites, democracy 2.0 (Obama), privacy issues and the nature of social networking's democratic, horizontal structure compared to the vertical structure of most of our society's institutions (corporations, churches, governments, schools, etc.). This is a fascinating and engrossing book about a timely topic. PS - An interesting tidbit from the authors Bill Gates has a page on LinkedIn. I checked it out; it's true. Not surprisingly, Bill is not taking any inmail or introductions.
I reviewed this book for Processor Magazine (June 6th issue at [...]) and while the authors give a nice summary of social networking for the uninitiated, for my taste they too often uncritically fall for the hype.
If you're a middle manager who's never used a social site and who's only familiarity with Twitter is Conan's "Tweet of the Week", Throwing Sheep will have you believing that social networking is poised to upend your company's entire business model. While I don't deny the utility of Web 2.0 social sites for certain businesses and products (particularly those targeting young people or selling consumer products), I don't see them as significant as the printing press or even television -- not yet anyway.
Aside from the breathless hype, my other gripe with the book it that it's long on anecdotes and short on analysis. It often reads like a Lexis/Nexis dump of every news story with even the most remote Web 2.0 angle, however as I note in my Processor review, it's lacking in proscriptive recommendaions or strategies for how businesses can effectively start using the technology. For that, I would recommend Groundswell Winning in a World Transformed by Social Technologies by Li and Bernoff.
This journey is new to me and I'm enjoying the train of thought. A challenging new path of digital traval and interesting to see ho their theme holds together. I betting they're on a solid path
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